Wildlife Tourism Experiences at the Maasai Mara, Kenya: Using Kano Model to Assess Tourists’ Satisfaction

This study examines destination attributes through tourist reviews in the Maasai Mara ecosystem using the Kano model. Overall, positive reviews were dominant, and most tourists were satisfied with the Mara wildlife tourism experiences. However, some attributes led to dissatisfaction. The highest contribution to tourist satisfaction was due to excitement attributes such as witnessing the great migration of the wildebeest. Attributes such as safety and service-related aspects also negatively affected tourist satisfaction. The findings are useful in promoting sustainable wildlife tourism by government, private industry, and community-based tourism organizations.