Wildlife Tourism Experiences at the Maasai Mara, Kenya: Using Kano Model to Assess Tourists’ Satisfaction

Irene Njeri Kaberere, Birendra Kc, Gijsbert Hoogendoorn

Research output: Contribution to journalArticlepeer-review

Abstract

This study examines destination attributes through tourist reviews in the Maasai Mara ecosystem using the Kano model. Overall, positive reviews were dominant, and most tourists were satisfied with the Mara wildlife tourism experiences. However, some attributes led to dissatisfaction. The highest contribution to tourist satisfaction was due to excitement attributes such as witnessing the great migration of the wildebeest. Attributes such as safety and service-related aspects also negatively affected tourist satisfaction. The findings are useful in promoting sustainable wildlife tourism by government, private industry, and community-based tourism organizations.

Original languageEnglish
Pages (from-to)740-746
Number of pages7
JournalTourism
Volume70
Issue number4
DOIs
Publication statusPublished - 2022

Keywords

  • Kano model
  • Kenya
  • sustainable tourism management
  • tourist satisfaction
  • wildlife tourism

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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