‘Where to now?’ A Re-examination of the MICE Events Sector from Attendees’ Perspective

Refiloe Julia Lekgau, Tembi M. Tichaawa

Research output: Contribution to journalArticlepeer-review


This current study considers the regrowth and resilience of the meetings, incentive travels, conferences, and exhibitions (MICE) sector in South Africa. The study examined the attendees’ emerging expectations of MICE events and their perceptions on sector resilience. Utilising a mixed methods approach, 500 completed surveys were collected from attendees of 2022 Africa’s Travel Indaba, and interviews were conducted with supply-side MICE event stakeholders. The findings of the study reveal safety and hygiene practices are crucial to satisfactory MICE events experiences going forward. Additionally, technological innovation, diversity of MICE attendees (and business), and embedding communication, sector collaboration, and crisis management practices contribute to the resilience of MICE tourism.

Original languageEnglish
Pages (from-to)1248-1260
Number of pages13
JournalAfrican Journal of Hospitality, Tourism and Leisure
Issue number4
Publication statusPublished - Oct 2023
Externally publishedYes


  • Africa’s Travel Indaba
  • MICE events
  • attendees
  • recovery
  • resilience

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management


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