What drives tourists towards sustainable behaviour? A longitudinal study

Debarun Chakraborty; Aruna Polisetty; Robin Nunkoo; Nripendra P. Rana

doi:10.1080/10941665.2024.2324178

What drives tourists towards sustainable behaviour? A longitudinal study

Debarun Chakraborty, Aruna Polisetty, Robin Nunkoo, Nripendra P. Rana

School of Tourism and Hospitality

Research output: Contribution to journal › Article › peer-review

1 Citation (Scopus)

Abstract

The study employs the Stimulus-Organism-Response (SOR) framework to analyze the relationship between stimulus (independents), organism (willingness to pay), and response (sustainable behaviour) in the context of tourism. This study used a longitudinal approach and collected data from 436 tourists between February 2021 and May 2021, followed by another survey between January 2022 and March 2022. The findings showed meaningful insights for tourism service providers and the psychological importance of various factors at different stages of tourist activities and contributed to the mainstream literature on eco-tourism. It presents a novel, longitudinally-based theoretical model using SOR framework.

Original language	English
Pages (from-to)	352-374
Number of pages	23
Journal	Asia Pacific Journal of Tourism Research
Volume	29
Issue number	3
DOIs	https://doi.org/10.1080/10941665.2024.2324178
Publication status	Published - 2024

Keywords

Asia-Pacific
Eco-tourism
SOR
social media influence
sustainable tourist behavior
willingness to pay

ASJC Scopus subject areas

Geography, Planning and Development
Tourism, Leisure and Hospitality Management

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10.1080/10941665.2024.2324178

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title = "What drives tourists towards sustainable behaviour? A longitudinal study",

abstract = "The study employs the Stimulus-Organism-Response (SOR) framework to analyze the relationship between stimulus (independents), organism (willingness to pay), and response (sustainable behaviour) in the context of tourism. This study used a longitudinal approach and collected data from 436 tourists between February 2021 and May 2021, followed by another survey between January 2022 and March 2022. The findings showed meaningful insights for tourism service providers and the psychological importance of various factors at different stages of tourist activities and contributed to the mainstream literature on eco-tourism. It presents a novel, longitudinally-based theoretical model using SOR framework.",

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AU - Chakraborty, Debarun

AU - Polisetty, Aruna

AU - Nunkoo, Robin

AU - Rana, Nripendra P.

PY - 2024

Y1 - 2024

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AB - The study employs the Stimulus-Organism-Response (SOR) framework to analyze the relationship between stimulus (independents), organism (willingness to pay), and response (sustainable behaviour) in the context of tourism. This study used a longitudinal approach and collected data from 436 tourists between February 2021 and May 2021, followed by another survey between January 2022 and March 2022. The findings showed meaningful insights for tourism service providers and the psychological importance of various factors at different stages of tourist activities and contributed to the mainstream literature on eco-tourism. It presents a novel, longitudinally-based theoretical model using SOR framework.

KW - Asia-Pacific

KW - Eco-tourism

KW - SOR

KW - social media influence

KW - sustainable tourist behavior

KW - willingness to pay

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JO - Asia Pacific Journal of Tourism Research

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ER -

What drives tourists towards sustainable behaviour? A longitudinal study

Abstract

Keywords

ASJC Scopus subject areas

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