Virtue ethics in buyer-supplier relationships: A South African study

Mercy Mpinganjira, Mornay Roberts-Lombard, Goran Svensson

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)


The purpose of this study is to test a measurement model of an organisational virtuousness construct in buyer-supplier relationships. In a nationwide survey, quantitative data was gathered from 250 large companies in South Africa. The data was analysed using structural equation modelling. The findings provide some support for the proposed measurement model. The research model indicates satisfactory goodness-of-fit measures for the model and satisfactory levels of construct reliability. The study provides a framework of constructs important for building and/or evaluating virtuous organisations in the context of business-to-business buyer-supplier relationships. This study contributes to theory on ethics and relationship marketing by presenting the first empirically tested measurement model of the organisational virtuousness construct in Africa.

Original languageEnglish
Pages (from-to)285-302
Number of pages18
JournalInternational Journal of Business Governance and Ethics
Issue number3
Publication statusPublished - 2021


  • Business-to-business relationship
  • Ethics
  • Organisational virtuousness
  • Relationship marketing
  • South Africa

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management
  • Organizational Behavior and Human Resource Management


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