Using Collective Creativity and Industry 4.0 Technology to Reduce the Negative Impact of a Pandemic on Entrepreneurs

Ziska Fields; Zainab Mahammad Abdullah; Aidah Nakayiwa Musisi; Nadine Kirsten Mitchley

doi:10.4018/978-1-7998-2385-8.ch007

Using Collective Creativity and Industry 4.0 Technology to Reduce the Negative Impact of a Pandemic on Entrepreneurs

Ziska Fields, Zainab Mahammad Abdullah, Aidah Nakayiwa Musisi, Nadine Kirsten Mitchley

Business Management

University of Johannesburg

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

3 Citations (Scopus)

Abstract

Across many domains, research has shown that a gap in knowledge exists on exploring the relationship between concepts such as collective creativity combined with the fourth industrial revolution. Furthermore, limited conceptual knowledge of how they may aid entrepreneurs when faced with a crisis of disruption trade due to external forces such as a pandemic. The primary objective of this study is to explain how collective creativity and Industry 4.0 technology can be used to reduce the negative effects of COVID-19 on local entrepreneurial enterprises by developing a framework of preparedness. A qualitative study, based on one-on-one interviews pertaining to local entrepreneurs located in Gauteng, South Africa. The results of the primary study and conclusion are yet to be established.

Original language	English
Title of host publication	Handbook of Research on Using Global Collective Intelligence and Creativity to Solve Wicked Problems
Publisher	IGI Global
Pages	133-155
Number of pages	23
ISBN (Electronic)	9781799823872
ISBN (Print)	9781799823858
DOIs	https://doi.org/10.4018/978-1-7998-2385-8.ch007
Publication status	Published - 27 Nov 2020

ASJC Scopus subject areas

General Social Sciences
General Economics,Econometrics and Finance
General Business,Management and Accounting

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.4018/978-1-7998-2385-8.ch007

Cite this

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Using Collective Creativity and Industry 4.0 Technology to Reduce the Negative Impact of a Pandemic on Entrepreneurs. / Fields, Ziska; Abdullah, Zainab Mahammad; Musisi, Aidah Nakayiwa et al.
Handbook of Research on Using Global Collective Intelligence and Creativity to Solve Wicked Problems. IGI Global, 2020. p. 133-155.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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Using Collective Creativity and Industry 4.0 Technology to Reduce the Negative Impact of a Pandemic on Entrepreneurs

Abstract

ASJC Scopus subject areas

UN SDGs

Access to Document

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