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Tourist behaviour: The role of digital marketing and social media
Barış Armutcu
, Ahmet Tan
, Mary Amponsah
, Subhadarsini Parida
,
Haywantee Ramkissoon
Business and Marketing Administration
Igd ı r University
University of Newcastle
University of South Australia
British Academy of Management
University of Derby
University of Johannesburg
Taylor's University Malaysia
Research output
:
Contribution to journal
›
Article
›
peer-review
112
Citations (Scopus)
Overview
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Economics, Econometrics and Finance
Marketing
100%
Consumer Attitude
100%
Digital Goods
50%
Partial Least Squares Structural Equation Modeling
16%
Distribution Channel
16%
Keyphrases
Marketing Interaction
50%
First Destination
16%
Turkey Population
16%
Structural Equation
16%
WOM Intention
16%
Digital Marketing Channels
16%
Interaction Channels
16%
Social Sciences
Marketing Channel
16%