The role of technological advancement in African Cinema: A case study of Nollywood

Fortunate Tatenda Mauyakufa, Anup Pradhan

Research output: Contribution to journalConference articlepeer-review

Abstract

The advancement of technology has created new opportunities for amateur and auteur in filmmaking. The technological innovation is continuously transforming the film industry, thus enabling the application of re-imaging and re-engineering in the films to enhance the quality of films. Nollywood, a Nigerian film industry, is heavily being impacted by the technological advancement which is using digital technologies and High-Definition cameras. This has led to film studios and film companies mushrooming across the country and its borders. Presently, Nigeria is considered as one of the most competitive film industry in the world, and thus has become an African icon. For Africa, this has greatly resulted in a shared commodified culture. This paper discusses the role of technological advancement in the film industry and investigate all viable prospects for today's tech-savvy filmmakers for the development of African cinema.

Original languageEnglish
Pages (from-to)814-821
Number of pages8
JournalProceedings of the International Conference on Industrial Engineering and Operations Management
Volume2018
Issue numberNOV
Publication statusPublished - 2018
EventProceedings of the International Conference on Industrial Engineering and Operations Management Pretoria, IEOM 2018 -
Duration: 29 Oct 20181 Nov 2018

Keywords

  • African cinema
  • Digital
  • Nollywood
  • Technology advancement

ASJC Scopus subject areas

  • Strategy and Management
  • Management Science and Operations Research
  • Control and Systems Engineering
  • Industrial and Manufacturing Engineering

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