The nexus of csr and co-creation: A roadmap towards consumer loyalty
- Naveed Ahmad
- , Miklas Scholz
- , Zia Ullah
- , Muhammad Zulqarnain Arshad
- , Raja Irfan Sabir
- , Waris Ali Khan
- University of Central Punjab
- Lund University
- University of Salford
- Lahore Leads University
- Lahore Garrison University
- Universiti Malaysia Sabah
Research output: Contribution to journal › Article › peer-review
55
Citations
(Scopus)