The nexus of csr and co-creation: A roadmap towards consumer loyalty

Naveed Ahmad, Miklas Scholz, Zia Ullah, Muhammad Zulqarnain Arshad, Raja Irfan Sabir, Waris Ali Khan

Research output: Contribution to journalArticlepeer-review

42 Citations (Scopus)

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Social Sciences

Economics, Econometrics and Finance

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