TY - GEN
T1 - The Influence of Tribal Leaders in the Adoption of e-Banking Products in the Kingdom of eSwatini
T2 - 4th International Conference on Society 5.0, Society 5.0 2024
AU - Mhlanga, Sandile Thamie
AU - Langerman, Josef
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.
PY - 2025
Y1 - 2025
N2 - In eSwatini, traditional authority is essential for handling conflicts, making decisions, allocating land, and providing cultural activities for the people living in their chiefdom. In this study we examine the role of traditional chiefs in the acceptance of electronic banking (e-Banking) products in eSwatini. The aim was to look specifically at the tribal authority's influence. Therefore, Social Influence Theory as our theoretical lens was employed for this study with the purpose of understanding changes brought about in individual’s attitude. A focus group discussion was embarked on to obtain a diverse and comprehensive view of factors that are associated with the adoption of electronic banking products. A qualitative data analysis software ATLAS.ti version 9 was used for qualitative analysis in this study. The study shows that even though there is a positive view around Identification with traditional leadership, Compliance and Internalization contradict the view that traditional leadership influences the adoption of e-Banking products. This leads us to conclude that leadership does not have a strong effect on the adoption of these e-Banking products.
AB - In eSwatini, traditional authority is essential for handling conflicts, making decisions, allocating land, and providing cultural activities for the people living in their chiefdom. In this study we examine the role of traditional chiefs in the acceptance of electronic banking (e-Banking) products in eSwatini. The aim was to look specifically at the tribal authority's influence. Therefore, Social Influence Theory as our theoretical lens was employed for this study with the purpose of understanding changes brought about in individual’s attitude. A focus group discussion was embarked on to obtain a diverse and comprehensive view of factors that are associated with the adoption of electronic banking products. A qualitative data analysis software ATLAS.ti version 9 was used for qualitative analysis in this study. The study shows that even though there is a positive view around Identification with traditional leadership, Compliance and Internalization contradict the view that traditional leadership influences the adoption of e-Banking products. This leads us to conclude that leadership does not have a strong effect on the adoption of these e-Banking products.
KW - e-Banking
KW - eSwatini
KW - Tribal Leadership
UR - http://www.scopus.com/inward/record.url?scp=85207645341&partnerID=8YFLogxK
U2 - 10.1007/978-3-031-71412-2_19
DO - 10.1007/978-3-031-71412-2_19
M3 - Conference contribution
AN - SCOPUS:85207645341
SN - 9783031714115
T3 - Communications in Computer and Information Science
SP - 254
EP - 268
BT - Society 5.0 - 4th International Conference, Society 5.0 2024, Revised Selected Papers
A2 - Hinkelmann, Knut
A2 - Smuts, Hanlie
PB - Springer Science and Business Media Deutschland GmbH
Y2 - 26 June 2024 through 28 June 2024
ER -