Fingerprint
Dive into the research topics of 'The impact of user-generated fake news on brand equity: Moderating mechanisms of brand attitude and corporate reputation'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
The impact of user-generated fake news on brand equity: Moderating mechanisms of brand attitude and corporate reputation
Beate E. Stiehler-Mulder, Daniel K. Maduku
Research output: Contribution to journal › Article › peer-review