Skip to main navigation Skip to search Skip to main content

The impact of user-generated fake news on brand equity: Moderating mechanisms of brand attitude and corporate reputation

  • University of Johannesburg

Research output: Contribution to journal › Article › peer-review

1 Citation (Scopus)

Fingerprint

Dive into the research topics of 'The impact of user-generated fake news on brand equity: Moderating mechanisms of brand attitude and corporate reputation'. Together they form a unique fingerprint.
Sort by

Keyphrases

Social Sciences