Abstract
The present study was designed to examine the effect of information about the high prevalence of safe sex on condom use intention, and to investigate the possible mediating role of the perceived social norm of friends, and the perceived social norm of future sexual partners. Participants were provided with gender specific prevalence information, that is with the information that most men have exclusively safe sex, or with the information that most women exclusively engage in safe sexual behavior. The results show some gender differences. Information about the high prevalence of safe sex among men tends to increase women's condom use intention, and this effect seems to be mediated by the perceived social norm of future sexual partners. Men's intention, on the other hand, seems to be unaffected by high prevalence information of safe sex. Implications for research and prevention are discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 467-478 |
| Number of pages | 12 |
| Journal | Psychology and Health |
| Volume | 13 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 1998 |
| Externally published | Yes |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 3 Good Health and Well-being -
SDG 5 Gender Equality
Keywords
- AIDS
- Condom use
- Gender
- Prevalence information
- Social norms
ASJC Scopus subject areas
- Applied Psychology
- Public Health, Environmental and Occupational Health
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