The impact of information about the prevalence of AIDS-preventive behavior among men and women: The mediating role of social norms

Regina J.J.M. Van den Eijnden; Bram P. Buunk; Arnold B. Bakker; Frans W. Siero

doi:10.1080/08870449808407304

The impact of information about the prevalence of AIDS-preventive behavior among men and women: The mediating role of social norms

Regina J.J.M. Van den Eijnden, Bram P. Buunk, Arnold B. Bakker, Frans W. Siero

University of Groningen

Research output: Contribution to journal › Article › peer-review

9 Citations (Scopus)

Abstract

The present study was designed to examine the effect of information about the high prevalence of safe sex on condom use intention, and to investigate the possible mediating role of the perceived social norm of friends, and the perceived social norm of future sexual partners. Participants were provided with gender specific prevalence information, that is with the information that most men have exclusively safe sex, or with the information that most women exclusively engage in safe sexual behavior. The results show some gender differences. Information about the high prevalence of safe sex among men tends to increase women's condom use intention, and this effect seems to be mediated by the perceived social norm of future sexual partners. Men's intention, on the other hand, seems to be unaffected by high prevalence information of safe sex. Implications for research and prevention are discussed.

Original language	English
Pages (from-to)	467-478
Number of pages	12
Journal	Psychology and Health
Volume	13
Issue number	3
DOIs	https://doi.org/10.1080/08870449808407304
Publication status	Published - 1998
Externally published	Yes

Keywords

AIDS
Condom use
Gender
Prevalence information
Social norms

ASJC Scopus subject areas

Applied Psychology
Public Health, Environmental and Occupational Health

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1080/08870449808407304

Cite this

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title = "The impact of information about the prevalence of AIDS-preventive behavior among men and women: The mediating role of social norms",

abstract = "The present study was designed to examine the effect of information about the high prevalence of safe sex on condom use intention, and to investigate the possible mediating role of the perceived social norm of friends, and the perceived social norm of future sexual partners. Participants were provided with gender specific prevalence information, that is with the information that most men have exclusively safe sex, or with the information that most women exclusively engage in safe sexual behavior. The results show some gender differences. Information about the high prevalence of safe sex among men tends to increase women's condom use intention, and this effect seems to be mediated by the perceived social norm of future sexual partners. Men's intention, on the other hand, seems to be unaffected by high prevalence information of safe sex. Implications for research and prevention are discussed.",

keywords = "AIDS, Condom use, Gender, Prevalence information, Social norms",

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T1 - The impact of information about the prevalence of AIDS-preventive behavior among men and women

T2 - The mediating role of social norms

AU - Van den Eijnden, Regina J.J.M.

AU - Buunk, Bram P.

AU - Bakker, Arnold B.

AU - Siero, Frans W.

PY - 1998

Y1 - 1998

N2 - The present study was designed to examine the effect of information about the high prevalence of safe sex on condom use intention, and to investigate the possible mediating role of the perceived social norm of friends, and the perceived social norm of future sexual partners. Participants were provided with gender specific prevalence information, that is with the information that most men have exclusively safe sex, or with the information that most women exclusively engage in safe sexual behavior. The results show some gender differences. Information about the high prevalence of safe sex among men tends to increase women's condom use intention, and this effect seems to be mediated by the perceived social norm of future sexual partners. Men's intention, on the other hand, seems to be unaffected by high prevalence information of safe sex. Implications for research and prevention are discussed.

AB - The present study was designed to examine the effect of information about the high prevalence of safe sex on condom use intention, and to investigate the possible mediating role of the perceived social norm of friends, and the perceived social norm of future sexual partners. Participants were provided with gender specific prevalence information, that is with the information that most men have exclusively safe sex, or with the information that most women exclusively engage in safe sexual behavior. The results show some gender differences. Information about the high prevalence of safe sex among men tends to increase women's condom use intention, and this effect seems to be mediated by the perceived social norm of future sexual partners. Men's intention, on the other hand, seems to be unaffected by high prevalence information of safe sex. Implications for research and prevention are discussed.

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KW - Gender

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KW - Social norms

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The impact of information about the prevalence of AIDS-preventive behavior among men and women: The mediating role of social norms

Abstract

Keywords

ASJC Scopus subject areas

UN SDGs

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