Abstract
Awareness of the impact current practices have on the environment is applicable to all spheres of life, industries, and countries, with emphasis placed on the wise and sparing use of resources. Similarly, eco fashion has become one of the lifestyle issues of the twenty-first century with some designers in the global and local fashion arenas developing their collections around this concept. Yet, as Lee and Sevier1 pointed out, in recent discussions and debates on eco fashion, differing interpretations and endorsements of eco practices emerge. However, for eco fashion to have a real impact on the environment it needs to: (1) remain a trend, (2) become best practice supported by all involved with the development and production of eco fashion and (3) be sustainable and thereby ensuring a healthier environment. The point of departure for the chapter is, in order to achieve the above, eco fashion should be volume based and by implication - driven by design. In a design-driven approach, the concept of eco fashion becomes part of the decision-making process during the design stage. Such an approach adds environmental value to the fashion product at its design stage, and eco awareness is enforced through the design. This approach should be seen as instrumental in developing eco fashion as a sustainable trend for the mass market. This chapter aims to explore the suggested design driven approach in eco fashion.
Original language | English |
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Title of host publication | Fashion Forward |
Publisher | Brill |
Pages | 255-262 |
Number of pages | 8 |
ISBN (Electronic) | 9781848880016 |
ISBN (Print) | 9789004404038 |
DOIs | |
Publication status | Published - 1 Jan 2020 |
Keywords
- Design
- design driven
- Eco fashion
- sustainability
ASJC Scopus subject areas
- General Social Sciences