Abstract
This study examines the relationships between the heritagescapes (namely, variety, mystery, uniqueness, and imagination), immersion, hedonia, and behavioral intentions, and the moderating effects of visitor type (domestic versus international) on heritagescapes, immersion, hedonia, and behavioral intentions. A total of 512 responses were collected from domestic and international visitors visiting Göreme Open Air Museum, an archaeological heritage site in Cappadocia. Findings show heritagescapes improve immersion and hedonia and reveal the positive relationship between visitors' hedonia and behavioral intentions. We find that mystery and variety are positively associated with hedonic and immersion, respectively, for international visitors. Our study provides valuable insights for archaeological site managers and heritage experience providers by identifying key heritagescapes and their impact on visitor experiences. By understanding and enhancing the link between heritagescapes, immersion, and hedonia, managers can create more immersive and hedonic experiences, adding significant value for visitors.
| Original language | English |
|---|---|
| Article number | e70026 |
| Journal | International Journal of Tourism Research |
| Volume | 27 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 1 May 2025 |
Keywords
- behavioral intentions
- hedonia
- heritagescapes
- immersion
- visitor type
ASJC Scopus subject areas
- Geography, Planning and Development
- Transportation
- Tourism, Leisure and Hospitality Management
- Nature and Landscape Conservation
