The effect of business processes re-engineering on improving customer satisfaction & retention in the manufacturing industry

Sambil Charles Mukwakungu, Matimba Davis Mabasa, Tebogo Lucky Mamela, Semanga Mabuza

Research output: Contribution to journalConference articlepeer-review

2 Citations (Scopus)

Abstract

The focus of this paper is about business processes re-engineering in the manufacturing industry, with the aim of achieving customer satisfaction and retaining more customers. The benefits of BPR were discussed in the indenture of the benefits of total quality management (TQM). Three sets of questionnaires were designed to extract data from customers, service agents and suppliers of the organization. This was to scrutinize the proficiency of business processes as a vindication assistance to correct customer loss. It was then established that customers are inclined to the organization's processes than service agents and suppliers, therefore we recommend that through the practice of business process re-engineering, organizational goals must be aligned with the needs of customers.

Original languageEnglish
Pages (from-to)595-601
Number of pages7
JournalProceedings of the International Conference on Industrial Engineering and Operations Management
Volume2018
Issue numberNOV
Publication statusPublished - 2018
EventProceedings of the International Conference on Industrial Engineering and Operations Management Pretoria, IEOM 2018 -
Duration: 29 Oct 20181 Nov 2018

Keywords

  • Business process reengineering
  • Customer satisfaction
  • Total quality management

ASJC Scopus subject areas

  • Strategy and Management
  • Management Science and Operations Research
  • Control and Systems Engineering
  • Industrial and Manufacturing Engineering

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