The Development of a Regional Tourism Destination Competitiveness Measurement Instrument

Tanya Rheeders, Daniel F. Meyer

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)

Abstract

The importance of the tourism sector has been highlighted and featured in various studies indicating not only the economic but also social and environmental benefits. There is a need for a measurement instrument for regional tourism destination competitiveness. This measurement instrument could gauge a destination’s regional potential for tourism development and competitiveness; and be able to compare regions. To conduct an instrument development and validation, both PLS-SEM for confirmatory factor analysis and SPSS were utilised for exploratory factor analysis. A purposive sampling approach were used for both study areas, Sedibeng and Fezile Dabi district municipal regions, in which pilot studies were executed through a survey between July to September 2020. The reliability of the measurement instrument was confirmed with Cronbach’s Alpha (α) for both samples having a value above 0.70. The EFA confirmed the validity of the measurement instrument for the three-dimension and 16-items of the measurement instrument. This study recommends using the measurement instrument as a practical tool to analyse regions regarding the development and competitiveness of a tourism destination compared to other destinations.

Original languageEnglish
Pages (from-to)1-20
Number of pages20
JournalTourism and Hospitality
Volume4
Issue number1
DOIs
Publication statusPublished - Mar 2023
Externally publishedYes

Keywords

  • South Africa
  • factor analysis
  • measurement instrument
  • tourism destination competitiveness

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Economics, Econometrics and Finance (miscellaneous)
  • Social Sciences (miscellaneous)

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