Abstract
The importance of the tourism sector has been highlighted and featured in various studies indicating not only the economic but also social and environmental benefits. There is a need for a measurement instrument for regional tourism destination competitiveness. This measurement instrument could gauge a destination’s regional potential for tourism development and competitiveness; and be able to compare regions. To conduct an instrument development and validation, both PLS-SEM for confirmatory factor analysis and SPSS were utilised for exploratory factor analysis. A purposive sampling approach were used for both study areas, Sedibeng and Fezile Dabi district municipal regions, in which pilot studies were executed through a survey between July to September 2020. The reliability of the measurement instrument was confirmed with Cronbach’s Alpha (α) for both samples having a value above 0.70. The EFA confirmed the validity of the measurement instrument for the three-dimension and 16-items of the measurement instrument. This study recommends using the measurement instrument as a practical tool to analyse regions regarding the development and competitiveness of a tourism destination compared to other destinations.
Original language | English |
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Pages (from-to) | 1-20 |
Number of pages | 20 |
Journal | Tourism and Hospitality |
Volume | 4 |
Issue number | 1 |
DOIs | |
Publication status | Published - Mar 2023 |
Externally published | Yes |
Keywords
- South Africa
- factor analysis
- measurement instrument
- tourism destination competitiveness
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Economics, Econometrics and Finance (miscellaneous)
- Social Sciences (miscellaneous)