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THE DEVELOPMENT OF A BRAND PERCEPTION INSTRUMENT FOR SOUTH AFRICAN YOUTH
Caroline Muyaluka Azionya
, Nina Overton-De Klerk
Strategic Communication
University of Johannesburg
Research output
:
Contribution to journal
›
Article
›
peer-review
3
Citations (Scopus)
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Dive into the research topics of 'THE DEVELOPMENT OF A BRAND PERCEPTION INSTRUMENT FOR SOUTH AFRICAN YOUTH'. Together they form a unique fingerprint.
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Keyphrases
Facebook
100%
South African Youth
100%
Brand Perception
100%
Brand Information
100%
Older Adults
66%
Young Consumers
66%
Fan Behavior
66%
Earned Media
66%
Brand Fans
66%
Exploratory Factor Analysis
33%
Total Variance
33%
Quantitative Tools
33%
Positive Perceptions
33%
Content Factors
33%
User-generated Content
33%
Consumer Experience
33%
South African Consumers
33%
Brand Experience
33%
Reputational Damage
33%
Old South
33%
Content Value
33%
Corporate Social Responsiveness
33%
Premium Brands
33%
Fan Interaction
33%
Customer Opinion
33%
Brand Advocates
33%
Heterogeneous Cohorts
33%
Social Sciences
Economic and Social Development
100%
Facebook
100%
Influencer
100%
Young Adults
100%
Variance
33%
Consumer Experience
33%
Factor Analysis
33%