The adoption of digital technologies for sharing information on agriculture among farmers: Towards an integrated rural technology acceptance model

Elisha Mupaikwa; Kelvib Joseph Bwalya

doi:10.4018/978-1-6684-5347-6.ch004

The adoption of digital technologies for sharing information on agriculture among farmers: Towards an integrated rural technology acceptance model

Elisha Mupaikwa, Kelvib Joseph Bwalya

Information and Knowledge Management

National University of Science and Technology Bulawayo

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

The use of information and communication technologies for agricultural communication has become dominant among farmers across the globe. However, literature shows some differential usage of these technologies among farmers. While research has utilised various theories to study the adoption and acceptance of technologies, it seems no single theory has been found to reliably explain the usage of ICTs for agricultural communication. This study sought to provide a comparative analysis of various theories in their applications in the use of ICTs for agricultural communication. This study developed an integrated model based on these theories with the variables extracted from the livelihoods framework and the agricultural knowledge and innovation systems. The study then recommended further tests on the validity of this model to determine the reliability of the model across cultures.

Original language	English
Title of host publication	Adoption and Use of Technology Tools and Services by Economically Disadvantaged Communities
Subtitle of host publication	Implications for Growth and Sustainability
Publisher	IGI Global
Pages	82-116
Number of pages	35
ISBN (Electronic)	9781668453476
ISBN (Print)	1668453479, 9781668453490
DOIs	https://doi.org/10.4018/978-1-6684-5347-6.ch004
Publication status	Published - 9 Nov 2023

ASJC Scopus subject areas

General Engineering
General Social Sciences

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.4018/978-1-6684-5347-6.ch004

Cite this

Mupaikwa, E., & Bwalya, K. J. (2023). The adoption of digital technologies for sharing information on agriculture among farmers: Towards an integrated rural technology acceptance model. In Adoption and Use of Technology Tools and Services by Economically Disadvantaged Communities: Implications for Growth and Sustainability (pp. 82-116). IGI Global. https://doi.org/10.4018/978-1-6684-5347-6.ch004

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Mupaikwa, E & Bwalya, KJ 2023, The adoption of digital technologies for sharing information on agriculture among farmers: Towards an integrated rural technology acceptance model. in Adoption and Use of Technology Tools and Services by Economically Disadvantaged Communities: Implications for Growth and Sustainability. IGI Global, pp. 82-116. https://doi.org/10.4018/978-1-6684-5347-6.ch004

The adoption of digital technologies for sharing information on agriculture among farmers: Towards an integrated rural technology acceptance model. / Mupaikwa, Elisha; Bwalya, Kelvib Joseph.
Adoption and Use of Technology Tools and Services by Economically Disadvantaged Communities: Implications for Growth and Sustainability. IGI Global, 2023. p. 82-116.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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Mupaikwa E, Bwalya KJ. The adoption of digital technologies for sharing information on agriculture among farmers: Towards an integrated rural technology acceptance model. In Adoption and Use of Technology Tools and Services by Economically Disadvantaged Communities: Implications for Growth and Sustainability. IGI Global. 2023. p. 82-116 doi: 10.4018/978-1-6684-5347-6.ch004

The adoption of digital technologies for sharing information on agriculture among farmers: Towards an integrated rural technology acceptance model

Abstract

ASJC Scopus subject areas

UN SDGs

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