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Sustainable businesses speak to the heart of consumers: Looking at sustainability with a marketing lens to reap banking consumers’ loyalty

  • Naveed Ahmad
  • , Asif Mahmood
  • , Antonio Ariza-Montes
  • , Heesup Han
  • , Felipe Hernández-Perlines
  • , Luis Araya-Castillo
  • , Miklas Scholz
  • University of Central Punjab
  • Namal Institute
  • Loyola University Andalusia
  • Sejong University
  • University of Castilla-La Mancha
  • Universidad Andrés Bello
  • Lund University
  • South Ural State University

Research output: Contribution to journal › Article › peer-review

48 Citations (Scopus)

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Economics, Econometrics and Finance

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