Sustainable businesses speak to the heart of consumers: Looking at sustainability with a marketing lens to reap banking consumers’ loyalty

Naveed Ahmad, Asif Mahmood, Antonio Ariza-Montes, Heesup Han, Felipe Hernández-Perlines, Luis Araya-Castillo, Miklas Scholz

Research output: Contribution to journal › Article › peer-review

40 Citations (Scopus)

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Economics, Econometrics and Finance

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