Sustainable and Responsible Innovation Strategy

The arrival of sustainable and responsible innovation in the twenty-first century needs full implementation in business sustainability across the globe. Innovation helps people, societies, and ecosystems by introducing new goods, technologies, and services. For innovation to be productive and efficient, it must not harm the environment or people. In actuality, the idea of “responsible innovation” presents specific difficulties; therefore, in the twenty-first century, further research is needed. However, there is significant debate surrounding the ideas of sustainable and responsible innovation, especially in South Africa. Therefore, the study aims to establish the strategies and processes for innovation within organizations in South Africa. A detailed evaluation of secondary sources of information provided by the University of Johannesburg was used in this chapter. This chapter analyses the revelant key concepts and the literature on sustainable innovation. Based on the literature, this chapter found that a responsible innovation strategy involves making changes that are good for both society and the environment. Notably six sustainable strategies emerged from thematic analysis, namely, knowledge intelligence, inclusivity, deliberation, reflexivity, anticipation, and reflexiveness. The results of this study help the practitioners and policymakers in making sound decision related to sustainable and responsible innovation based on empirical evidence.