Abstract
The people in Zimbabwe prefer Western / Indian / Nigerian films than the local films, which is mainly due to the poor content of the local production. The lack of quality is also hindering Zimbabwean films to enter the global market. This article investigates methods and mechanisms of strengthening quality management in the Zimbabwean film industry in order to produce quality films that can be competitive in the global market. It was observed that the Zimbabwean film industry has inadequate leadership, film structure and policies. The industry has been operating without any proper national policy, thus there is a lot of illiteracy concerning quality management, resources for improvement or innovations and lack of planning on operations of the film industry. Henceforth, it is essential to explore the industry, seek strategies of continuous improvement of producing quality films that satisfy the consumer's expectations. Film industry in most of the countries, such as Nigeria, has been contributing economically over the years; however, Zimbabwe is one of the nation that has not been able to fully explore and benefit from the film industry. Thus, the Zimbabwean film industry must establish quality management team and implement management practices to improve the quality of its production and become sustainable.
Original language | English |
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Pages (from-to) | 1426-1434 |
Number of pages | 9 |
Journal | Proceedings of the International Conference on Industrial Engineering and Operations Management |
Volume | 2017 |
Issue number | OCT |
Publication status | Published - 2017 |
Event | IEOM Bogota Conference / 1st South American Congress 2017 - Bogota, Colombia Duration: 25 Oct 2016 → 26 Oct 2016 |
Keywords
- Digitalization
- Film industry
- Quality management practices
- Zimbabwe
ASJC Scopus subject areas
- Strategy and Management
- Management Science and Operations Research
- Control and Systems Engineering
- Industrial and Manufacturing Engineering