Strengthening quality management in Zimbabwean film industry

Anup Pradhan, Fortunate Tatenda Mauyakufa

Research output: Contribution to journalConference articlepeer-review

Abstract

The people in Zimbabwe prefer Western / Indian / Nigerian films than the local films, which is mainly due to the poor content of the local production. The lack of quality is also hindering Zimbabwean films to enter the global market. This article investigates methods and mechanisms of strengthening quality management in the Zimbabwean film industry in order to produce quality films that can be competitive in the global market. It was observed that the Zimbabwean film industry has inadequate leadership, film structure and policies. The industry has been operating without any proper national policy, thus there is a lot of illiteracy concerning quality management, resources for improvement or innovations and lack of planning on operations of the film industry. Henceforth, it is essential to explore the industry, seek strategies of continuous improvement of producing quality films that satisfy the consumer's expectations. Film industry in most of the countries, such as Nigeria, has been contributing economically over the years; however, Zimbabwe is one of the nation that has not been able to fully explore and benefit from the film industry. Thus, the Zimbabwean film industry must establish quality management team and implement management practices to improve the quality of its production and become sustainable.

Original languageEnglish
Pages (from-to)1426-1434
Number of pages9
JournalProceedings of the International Conference on Industrial Engineering and Operations Management
Volume2017
Issue numberOCT
Publication statusPublished - 2017
EventIEOM Bogota Conference / 1st South American Congress 2017 - Bogota, Colombia
Duration: 25 Oct 201626 Oct 2016

Keywords

  • Digitalization
  • Film industry
  • Quality management practices
  • Zimbabwe

ASJC Scopus subject areas

  • Strategy and Management
  • Management Science and Operations Research
  • Control and Systems Engineering
  • Industrial and Manufacturing Engineering

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