Strengthening graduate employee commitment through internal marketing in the South African retail banking industry

Keyphrases

• South African 100%
• Employee Commitment 100%
• Graduate Assistants 100%
• Internal Marketing 100%
• Retail Banking Industry 100%
• South Africa 50%
• Employee Satisfaction 50%
• Affective Commitment 50%
• Retail Banks 50%
• Participative Style 25%
• Organizational Performance 25%
• Regression Analysis 25%
• Competitive Advantage 25%
• Satisfaction Level 25%
• Marketing Strategy 25%
• Organizational Change 25%
• Idea Generation 25%
• Risk-taking 25%
• Marketing Mix Elements 25%
• Electronic Survey 25%

Social Sciences

• Employee Commitment 100%
• Internal Marketing 100%
• South Africa 50%
• Employee Satisfaction 50%
• Affective Commitment 50%
• Population Censuses 25%
• Organizational Performance 25%
• Competitive Advantage 25%
• Autonomy 25%
• Marketing Strategy 25%
• Organizational Change 25%
• Survey Method 25%
• Risk Behavior 25%

Economics, Econometrics and Finance

• Specific Industry 100%
• Employee Retention 100%
• HR Marketing 100%
• Marketing Management 50%
• Firm Performance 25%
• Competitive Advantage 25%
• Organizational Change 25%
• Creativity Technique 25%