Store atmospherics and apparel behavioural intentions: The moderating effect of urban bottom-of-the-pyramid consumers’ age

Bianca M. van Niekerk
, Mornay Roberts-Lombard
, Nicole Cunningham

University of Johannesburg
Private

Research output: Contribution to journal › Article › peer-review

1 Citation (Scopus)

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Studies from University of Johannesburg Further Understanding of Economic and Management Science (Store atmospherics and apparel behavioural intentions: The moderating effect of urban bottom-of-the-pyramid consumers' age)
Roberts-Lombard, M. & Cunningham, N.
19/04/24
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