Store atmospherics and apparel behavioural intentions: The moderating effect of urban bottom-of-the-pyramid consumers’ age

Bianca M. van Niekerk, Mornay Roberts-Lombard, Nicole Cunningham

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Studies from University of Johannesburg Further Understanding of Economic and Management Science (Store atmospherics and apparel behavioural intentions: The moderating effect of urban bottom-of-the-pyramid consumers' age)
Cunningham, N. & Roberts-Lombard, M.
19/04/24
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