Stakeholders' assessments of tourism policy and product development in Zimbabwe

Logistic Makoni, Tembi M. Tichaawa

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)


The purpose of this paper is to determine the stakeholders' assessments of tourism policy, and the state of tourism product development in Zimbabwe. The study is argued from the perspective that stakeholder views on tourism have remained an under-researched phenomenon in sub-Saharan Africa. Adopting an exploratory qualitative study design, semi-structured interviews were conducted with key tourism stakeholders identified by way of a purposive sampling technique. From the interviews, key issues that came to the fore, were that the tourism policy of Zimbabwe was said to be outdated, the distribution of tourism offerings limited, the economic performance poor, and the state of tourism offerings in the country having been negatively influenced by the political instabilities wracking the country. The study provides some insights into the importance of the role of tourism stakeholders in terms of policy formulation, planning and strategy implementation.

Original languageEnglish
JournalAfrican Journal of Hospitality, Tourism and Leisure
Issue number4
Publication statusPublished - 2018


  • Stakeholder
  • Tourism policy
  • Tourism product development
  • Zimbabwe

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management


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