Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism

David A. Ralston; Carolyn P. Egri; Olivier Furrer; Min Hsun Kuo; Yongjuan Li; Florian Wangenheim; Marina Dabic; Irina Naoumova; Katsuhiko Shimizu; María Teresa de la Garza Carranza; Ping Ping Fu; Vojko V. Potocan; Andre Pekerti; Tomasz Lenartowicz; Narasimhan Srinivasan; Tania Casado; Ana Maria Rossi; Erna Szabo; Arif Butt; Ian Palmer; Prem Ramburuth; David M. Brock; Jane Terpstra-Tong; Ilya Grison; Emmanuelle Reynaud; Malika Richards; Philip Hallinger; Francisco B. Castro; Jaime Ruiz-Gutiérrez; Laurie Milton; Mahfooz Ansari; Arunas Starkus; Audra Mockaitis; Tevfik Dalgic; Fidel León-Darder; Hung Vu Thanh; Yong lin Moon; Mario Molteni; Yongqing Fang; Jose Pla-Barber; Ruth Alas; Isabelle Maignan; Jorge C. Jesuino; Chay Hoon Lee; Joel D. Nicholson; Ho Beng Chia; Wade Danis; Ajantha S. Dharmasiri; Mark Weber

doi:10.1007/s10551-013-1744-9

Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism

David A. Ralston
, Carolyn P. Egri
, Olivier Furrer
, Min Hsun Kuo
, Yongjuan Li
, Florian Wangenheim
, Marina Dabic
, Irina Naoumova
, Katsuhiko Shimizu
, María Teresa de la Garza Carranza
, Ping Ping Fu
, Vojko V. Potocan
, Andre Pekerti
, Tomasz Lenartowicz
, Narasimhan Srinivasan
, Tania Casado
, Ana Maria Rossi
, Erna Szabo
, Arif Butt
, Ian Palmer

Prem Ramburuth, David M. Brock, Jane Terpstra-Tong, Ilya Grison, Emmanuelle Reynaud, Malika Richards, Philip Hallinger, Francisco B. Castro, Jaime Ruiz-Gutiérrez, Laurie Milton, Mahfooz Ansari, Arunas Starkus, Audra Mockaitis, Tevfik Dalgic, Fidel León-Darder, Hung Vu Thanh, Yong lin Moon, Mario Molteni, Yongqing Fang, Jose Pla-Barber, Ruth Alas, Isabelle Maignan, Jorge C. Jesuino, Chay Hoon Lee, Joel D. Nicholson, Ho Beng Chia, Wade Danis, Ajantha S. Dharmasiri, Mark Weber

University Fellows International Research Consortium
Simon Fraser University
University of Fribourg
National Central University
Chinese Academy of Sciences
Swiss Federal Institute of Technology Zurich
University of Zagreb
University of Hartford
Keio University
Instituto Tecnológico de Celaya
Chinese University of Hong Kong
University of Maribor
University of Queensland
Florida Atlantic University
University of Connecticut
Universidade de São Paulo
International Stress Management Association
Johannes Kepler University Linz
Lahore University of Management Sciences
Royal Melbourne Institute of Technology University
University of New South Wales
Ben-Gurion University of the Negev
Monash University Malaysia
University of Westminster
Aix-Marseille Université
Pennsylvania State University
The Education University of Hong Kong
University of Porto
Universidad de los Andes Colombia
University of Calgary
University of Lethbridge
CIBER-Vilnius
Monash University
University of Texas at Dallas
University of Valencia
National Economics University, Hanoi
Seoul National University
Catholic University of the Sacred Heart
University of Canberra
Estonian Business School
Vrije Universiteit Amsterdam
University Institute of Lisbon
Keppel Offshore and Marine
San Francisco State University
National University of Singapore
University of Victoria BC
Postgraduate Institute of Management
Argosy University-Twin Cities

Research output: Contribution to journal › Article › peer-review

75 Citations (Scopus)

Abstract

Is the societal-level of analysis sufficient today to understand the values of those in the global workforce? Or are individual-level analyses more appropriate for assessing the influence of values on ethical behaviors across country workforces? Using multi-level analyses for a 48-society sample, we test the utility of both the societal-level and individual-level dimensions of collectivism and individualism values for predicting ethical behaviors of business professionals. Our values-based behavioral analysis indicates that values at the individual-level make a more significant contribution to explaining variance in ethical behaviors than do values at the societal-level. Implicitly, our findings question the soundness of using societal-level values measures. Implications for international business research are discussed.

Original language	English
Pages (from-to)	283-306
Number of pages	24
Journal	Journal of Business Ethics
Volume	122
Issue number	2
DOIs	https://doi.org/10.1007/s10551-013-1744-9
Publication status	Published - Jun 2014
Externally published	Yes

Keywords

Collectivism
Cultural values
Hierarchical linear modeling
Individualism
Influence ethics

ASJC Scopus subject areas

Business and International Management
General Business,Management and Accounting
Arts and Humanities (miscellaneous)
Economics and Econometrics
Law

Access to Document

10.1007/s10551-013-1744-9

Cite this

Ralston, D. A., Egri, C. P., Furrer, O., Kuo, M. H., Li, Y., Wangenheim, F., Dabic, M., Naoumova, I., Shimizu, K., de la Garza Carranza, M. T., Fu, P. P., Potocan, V. V., Pekerti, A., Lenartowicz, T., Srinivasan, N., Casado, T., Rossi, A. M., Szabo, E., Butt, A., ... Weber, M. (2014). Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism. Journal of Business Ethics, 122(2), 283-306. https://doi.org/10.1007/s10551-013-1744-9

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title = "Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism",

abstract = "Is the societal-level of analysis sufficient today to understand the values of those in the global workforce? Or are individual-level analyses more appropriate for assessing the influence of values on ethical behaviors across country workforces? Using multi-level analyses for a 48-society sample, we test the utility of both the societal-level and individual-level dimensions of collectivism and individualism values for predicting ethical behaviors of business professionals. Our values-based behavioral analysis indicates that values at the individual-level make a more significant contribution to explaining variance in ethical behaviors than do values at the societal-level. Implicitly, our findings question the soundness of using societal-level values measures. Implications for international business research are discussed.",

keywords = "Collectivism, Cultural values, Hierarchical linear modeling, Individualism, Influence ethics",

author = "Ralston, \{David A.\} and Egri, \{Carolyn P.\} and Olivier Furrer and Kuo, \{Min Hsun\} and Yongjuan Li and Florian Wangenheim and Marina Dabic and Irina Naoumova and Katsuhiko Shimizu and \{de la Garza Carranza\}, \{Mar{\'i}a Teresa\} and Fu, \{Ping Ping\} and Potocan, \{Vojko V.\} and Andre Pekerti and Tomasz Lenartowicz and Narasimhan Srinivasan and Tania Casado and Rossi, \{Ana Maria\} and Erna Szabo and Arif Butt and Ian Palmer and Prem Ramburuth and Brock, \{David M.\} and Jane Terpstra-Tong and Ilya Grison and Emmanuelle Reynaud and Malika Richards and Philip Hallinger and Castro, \{Francisco B.\} and Jaime Ruiz-Guti{\'e}rrez and Laurie Milton and Mahfooz Ansari and Arunas Starkus and Audra Mockaitis and Tevfik Dalgic and Fidel Le{\'o}n-Darder and Thanh, \{Hung Vu\} and Moon, \{Yong lin\} and Mario Molteni and Yongqing Fang and Jose Pla-Barber and Ruth Alas and Isabelle Maignan and Jesuino, \{Jorge C.\} and Lee, \{Chay Hoon\} and Nicholson, \{Joel D.\} and Chia, \{Ho Beng\} and Wade Danis and Dharmasiri, \{Ajantha S.\} and Mark Weber",

year = "2014",

month = jun,

doi = "10.1007/s10551-013-1744-9",

language = "English",

volume = "122",

pages = "283--306",

journal = "Journal of Business Ethics",

issn = "0167-4544",

publisher = "Springer Netherlands",

number = "2",

}

Ralston, DA, Egri, CP, Furrer, O, Kuo, MH, Li, Y, Wangenheim, F, Dabic, M, Naoumova, I, Shimizu, K, de la Garza Carranza, MT, Fu, PP, Potocan, VV, Pekerti, A, Lenartowicz, T, Srinivasan, N, Casado, T, Rossi, AM, Szabo, E, Butt, A, Palmer, I, Ramburuth, P, Brock, DM, Terpstra-Tong, J, Grison, I, Reynaud, E, Richards, M, Hallinger, P, Castro, FB, Ruiz-Gutiérrez, J, Milton, L, Ansari, M, Starkus, A, Mockaitis, A, Dalgic, T, León-Darder, F, Thanh, HV, Moon, YL, Molteni, M, Fang, Y, Pla-Barber, J, Alas, R, Maignan, I, Jesuino, JC, Lee, CH, Nicholson, JD, Chia, HB, Danis, W, Dharmasiri, AS & Weber, M 2014, 'Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism', Journal of Business Ethics, vol. 122, no. 2, pp. 283-306. https://doi.org/10.1007/s10551-013-1744-9

TY - JOUR

T1 - Societal-Level Versus Individual-Level Predictions of Ethical Behavior

T2 - A 48-Society Study of Collectivism and Individualism

AU - Ralston, David A.

AU - Egri, Carolyn P.

AU - Furrer, Olivier

AU - Kuo, Min Hsun

AU - Li, Yongjuan

AU - Wangenheim, Florian

AU - Dabic, Marina

AU - Naoumova, Irina

AU - Shimizu, Katsuhiko

AU - de la Garza Carranza, María Teresa

AU - Fu, Ping Ping

AU - Potocan, Vojko V.

AU - Pekerti, Andre

AU - Lenartowicz, Tomasz

AU - Srinivasan, Narasimhan

AU - Casado, Tania

AU - Rossi, Ana Maria

AU - Szabo, Erna

AU - Butt, Arif

AU - Palmer, Ian

AU - Ramburuth, Prem

AU - Brock, David M.

AU - Terpstra-Tong, Jane

AU - Grison, Ilya

AU - Reynaud, Emmanuelle

AU - Richards, Malika

AU - Hallinger, Philip

AU - Castro, Francisco B.

AU - Ruiz-Gutiérrez, Jaime

AU - Milton, Laurie

AU - Ansari, Mahfooz

AU - Starkus, Arunas

AU - Mockaitis, Audra

AU - Dalgic, Tevfik

AU - León-Darder, Fidel

AU - Thanh, Hung Vu

AU - Moon, Yong lin

AU - Molteni, Mario

AU - Fang, Yongqing

AU - Pla-Barber, Jose

AU - Alas, Ruth

AU - Maignan, Isabelle

AU - Jesuino, Jorge C.

AU - Lee, Chay Hoon

AU - Nicholson, Joel D.

AU - Chia, Ho Beng

AU - Danis, Wade

AU - Dharmasiri, Ajantha S.

AU - Weber, Mark

PY - 2014/6

Y1 - 2014/6

N2 - Is the societal-level of analysis sufficient today to understand the values of those in the global workforce? Or are individual-level analyses more appropriate for assessing the influence of values on ethical behaviors across country workforces? Using multi-level analyses for a 48-society sample, we test the utility of both the societal-level and individual-level dimensions of collectivism and individualism values for predicting ethical behaviors of business professionals. Our values-based behavioral analysis indicates that values at the individual-level make a more significant contribution to explaining variance in ethical behaviors than do values at the societal-level. Implicitly, our findings question the soundness of using societal-level values measures. Implications for international business research are discussed.

AB - Is the societal-level of analysis sufficient today to understand the values of those in the global workforce? Or are individual-level analyses more appropriate for assessing the influence of values on ethical behaviors across country workforces? Using multi-level analyses for a 48-society sample, we test the utility of both the societal-level and individual-level dimensions of collectivism and individualism values for predicting ethical behaviors of business professionals. Our values-based behavioral analysis indicates that values at the individual-level make a more significant contribution to explaining variance in ethical behaviors than do values at the societal-level. Implicitly, our findings question the soundness of using societal-level values measures. Implications for international business research are discussed.

KW - Collectivism

KW - Cultural values

KW - Hierarchical linear modeling

KW - Individualism

KW - Influence ethics

UR - https://www.scopus.com/pages/publications/84902845832

U2 - 10.1007/s10551-013-1744-9

DO - 10.1007/s10551-013-1744-9

M3 - Article

AN - SCOPUS:84902845832

SN - 0167-4544

VL - 122

SP - 283

EP - 306

JO - Journal of Business Ethics

JF - Journal of Business Ethics

IS - 2

ER -

Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism

Abstract

Keywords

ASJC Scopus subject areas

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