Social customer relationship management: An integrated conceptual framework

Keyphrases

• Customer Relationship Management 100%
• Social CRM 100%
• Integrated Conceptual Framework 100%
• Hospitality 40%
• Positive Word of Mouth 40%
• Brand Loyalty 40%
• Major Change 20%
• Conceptual Model 20%
• Effective Implementation 20%
• Relationship Management Strategies 20%
• Communication Theory 20%
• Economic Advantage 20%
• Customer Engagement 20%
• Marketing Communication 20%
• Management Literature 20%
• Financial Bonds 20%
• Loyalty Behaviour 20%
• Social Media Technologies 20%
• Consumer Behavior 20%
• Positive Contributions 20%
• Relationship with Customers 20%

Social Sciences

• Conceptual Framework 100%
• Customer Relationship Management 100%
• Brand Loyalty 25%
• Customer 25%
• Marketing Communication 12%
• Media Technology 12%
• Communication Theory 12%
• Management Strategy 12%
• Social Media 12%
• Customer Engagement 12%