SMS Marketing: An emergent trend within SMEs
- Amandeep Takhar
- , Pepukayi Chitakunye
- , Ziska Fields
- University of Bedfordshire
- AdvanceHE
- Academy of Marketing and Association of Consumer Research
- University of KwaZulu-Natal
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
1
Citation
(Scopus)