Abstract
In this article, we daringly advance a ‘smash-and-grab’ approach as a radical epistemic grounding for communication studies. We draw inspiration from African scholarship, legitimating the ‘smashing and grabbing’ of usable and valuable insights from anywhere while viably calling for the construction and elaboration of conceptual schema that are locally relevant. In this way, we seek to reclaim the common humanity of scholars and to counter the current insularity by which communication scholarship remains steeped in archaic, patriarchal, and decidedly racialised ideas of the West and the rest.
Original language | English |
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Pages (from-to) | 694-700 |
Number of pages | 7 |
Journal | International Communication Gazette |
Volume | 78 |
Issue number | 7 |
DOIs | |
Publication status | Published - 1 Nov 2016 |
Keywords
- African scholarship
- Southernizing
- communications
- de-Westernizing
- epistemology
- global North
- global South
- ‘smash-and-grab’
ASJC Scopus subject areas
- Communication
- Sociology and Political Science