Short term insurance company's perspective of information management and its influence on continuous improvement (Ci) to improve customer satisfaction

The study presents findings on how a local insurance uses information management to continuously improve customer satisfaction. The use of information and the way it is managed at this insurer are reviewed and CI tools related to information management are proposed. A survey tool was developed to acquire data in terms of information management using a 5-points Likert Scale. The survey intended to shed lights on information management at this local insurer, and to what extent information collected externally (from customers in particular) as well as internally was used in an effort to continuously improve customers' satisfaction. Company policy establishes a framework within which information should be used in order to continuously improve services to satisfy customers. However, the analysis of the survey results, although inconclusive, shows that employees dealing directly with customers explicitly indicated that there was lack of understanding of the rationale of collecting critical information, and that reporting channels designed to feed information into the system were either misunderstood or simply unknown. This paper builds upon, though limited, related research as well as papers, therefore widening the knowledge in the field of CI in the insurance sector.