Role of ethnic cultural events to build an authentic destination image: A case of 'pohela boishakh' in bangladesh

Saadia Shabnam, Haywantee Ramkissoon, Afreen Choudhury

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

6 Citations (Scopus)

Original language	English
Title of host publication	Tourism Events in Asia
Subtitle of host publication	Marketing and Development
Publisher	Taylor and Francis
Pages	47-63
Number of pages	17
ISBN (Electronic)	9781351105736
ISBN (Print)	9781351105743
Publication status	Published - 7 Dec 2018
Externally published	Yes

ASJC Scopus subject areas

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