Risk management, trust and repeat online shopping intentions: A South African perspective

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


E-commerce is a growing phenomenon in Africa. One area of e-commerce that is growing at a very fast rate is online retailing. This is despite concerns that individuals often have in relation to online shopping being associated with more risk than traditional retailing. This chapter looks at practices of online retailers that help in mitigating online shopping risk and the influence of these on customers' levels of trust as well as on their intentions to re-purchase from specific online stores. The findings show that provision of adequate online product information and online store security has positive influence on customers' level of trust in an online store. The findings also show that trust in an online store has significant influence on customers' intentions to repurchase from a store. The findings have wide implications on successful management of online store outlets and these have been highlighted in the chapter.

Original languageEnglish
Title of host publicationTrends and Innovations in Marketing Information Systems
PublisherIGI Global
Number of pages20
ISBN (Electronic)9781466684607
ISBN (Print)1466684593, 9781466684591
Publication statusPublished - 21 Oct 2015

ASJC Scopus subject areas

  • Economics, Econometrics and Finance (all)
  • General Business,Management and Accounting


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