Revolutionizing healthcare: A marketing approach to digital twin technology

Digital twin technology has emerged as a transformative force for healthcare in an age marked by technological progress. Various marketing strategies aimed at bringing digital twin technologies to the healthcare sector are explored in this chapter. Digital twins is a virtual model of a physical real-world product. Digital twins offer a revolutionary approach to the delivery of healthcare, enabling personalized treatment, predictive analysis, and remote monitoring. By analyzing market dynamics, defining target audiences, and creating value propositions, healthcare organizations can effectively support the benefits of digital twining. The research provides concrete steps to promote the effective use of digital twin technologies. The strategies for content marketing, social media engagement, and SEO alongside the importance of email marketing campaigns are highlighted.