Production and Operational Study of a Local Product in Nigeria. Case Study; Xx Yogurt Company in Ota

The Nutritional value of yogurt cannot be overemphasized owing to its general acceptance in the world at large. The product focus for this study is yogurt. It is a local product that is produced by a medium scale company in Ota, Ado-Odo local government area, Ogun State, Nigeria. Their production procedure conforms to the set standards for yogurt production as approved by Standard Organization of Nigeria (SON) and the National Agency for Food and Drug Administration and Control (NAFDAC) in the country such as milk standardization, homogenization, pasteurization, fermentation, cooling, homogenization or smoothing, filling and storage. This research work was carried out for 90 days to study the production process of the xx yogurt, marketing strategy and the likely challenging face by the company. The system runs a very lager line plant layout, and carried out regular preventive maintenance to keep the plant running year-round in a bid to avoid unnecessary additional cost of operation owing to system breakdown as an inevitable eventuality that results from ill-maintenance practices. Their major market is within the Ota metropolis which is actually a great limitation on product visibility and patronage by more end-users. This evaluation study shows that yogurt production process can be stable and more profitable if better marketing strategy and good infrastructures facility can be employed for the production process.