Predictive Modeling for Marketing Strategies: A Case Study of a Superstore’s Gold Membership Offer Using Advanced Analytics and Machine Learning Techniques

Vikas Ranveer Singh Mahala, Neeraj Garg, D. Saxena, Rajesh Kumar

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

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Social Sciences

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Psychology

Chemical Engineering

Computer Science

Economics, Econometrics and Finance