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Predictive Modeling for Marketing Strategies: A Case Study of a Superstore’s Gold Membership Offer Using Advanced Analytics and Machine Learning Techniques

  • Vikas Ranveer Singh Mahala
  • , Neeraj Garg
  • , D. Saxena
  • , Rajesh Kumar

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

1 Citation (Scopus)

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