Political campaigns in South Africa: Does celebrity endorsement influence the intention to vote?

Nkosivile Welcome Madinga, Eugine Tafadzwa Maziriri, Lebogang Thato Mototo, Tinashe Chuchu

Research output: Contribution to journalArticlepeer-review

10 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Political campaigns in South Africa: Does celebrity endorsement influence the intention to vote?'. Together they form a unique fingerprint.

Social Sciences

Keyphrases

Economics, Econometrics and Finance