Abstract
Place marketing is one element of planning for local economic development. This paper examines the question of place marketing in South Africa and seeks to contextualize the recent South African experience of place marketing in an international perspective. Key themes include the historical development of place marketing in South Africa and an analysis of the directions and content of contemporary place marketing.
| Original language | English |
|---|---|
| Pages (from-to) | 32-43 |
| Number of pages | 12 |
| Journal | Southern African Geographical Journal |
| Volume | 81 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 1 Apr 1999 |
| Externally published | Yes |
ASJC Scopus subject areas
- Geography, Planning and Development
- General Earth and Planetary Sciences
