Perceived Guest House Brand Value: The Influence of Web Interactivity on Brand Image and Brand Awareness

Rosemary Matikiti-Manyevere, Mornay Roberts-Lombard, Mercy Mpinganjira

Research output: Contribution to journalArticlepeer-review

11 Citations (Scopus)

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Social Sciences

Keyphrases

Economics, Econometrics and Finance

Engineering

Psychology