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Perceived benefits of loyalty programs and relationship quality
Karen Margaret Corbishley
, Roger B. Mason
,
Corne Meintjes
Strategic Communication
Durban University of Technology
Research output
:
Contribution to journal
›
Article
›
peer-review
7
Citations (Scopus)
Overview
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Dive into the research topics of 'Perceived benefits of loyalty programs and relationship quality'. Together they form a unique fingerprint.
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Economics, Econometrics and Finance
Loyalty Program
100%
Relationship Marketing
14%
Customer Retention
14%
Fast Moving Consumer Goods
14%
Keyphrases
FMCG Sector
20%
Loyalty Program Benefits
20%
Loyalty Program Design
20%
Retailer Loyalty
20%
Quality Constructs
20%