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Online store loyalty: An investigation of drivers and outcomes
Mercy Mpinganjira
Marketing Management
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Dive into the research topics of 'Online store loyalty: An investigation of drivers and outcomes'. Together they form a unique fingerprint.
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Economics, Econometrics and Finance
Willingness to Pay
100%
Retail and Wholesale Occupations
100%
Order Processing
100%
Keyphrases
Store Loyalty
100%
Store Manager
16%
Perceived Expertise
16%
Willingness to Pay More
16%
Order Fulfillment
16%
Customer Sensitivity
16%
Online Shoppers
16%
Web Usability
16%
Social Sciences
South Africa
100%
Willingness-to-Pay
100%