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Online store loyalty: An investigation of drivers and outcomes
Mercy Mpinganjira
Marketing Management
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Keyphrases
Online Store
100%
Store Loyalty
100%
South Africa
16%
Structured Questionnaire
16%
Gauteng
16%
Positive Influence
16%
Perceived Value
16%
Store Manager
16%
Perceived Expertise
16%
Willingness to Pay More
16%
Order Fulfillment
16%
Customer Sensitivity
16%
Online Shoppers
16%
Web Usability
16%
Economics, Econometrics and Finance
Willingness to Pay
100%
Retail and Wholesale Occupations
100%
Order Processing
100%
Customer
100%
Social Sciences
Willingness-to-Pay
100%
Customer
100%
Republic of South Africa
100%