On trust and security risk: Mobile commerce acceptance and readiness in sudan

Kennedy Njenga, Sara Salih

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)


This paper looks at the mobile commerce readiness and presents an insightful look at Sudan and the rise of new opportunities for mobile technology use in the wake of emerging technology risks. Data elicited from Sudanese users of mobile applications was analysed with the objective of understanding and explaining the extent to which constructs such as trust and security risks has influenced Sudan’s readiness for mobile commerce. The work applied the Unified Theory of Acceptance and Use of Technology (UTAUT) model towards this end. A sample size of 145 Sudanese respondents working in the public sector provided useful data that was subjected to the UTAUT approach. Findings suggest that Sudanese users’ perceived technology risk and trust of m-commerce services in mobile platforms tended to inhibit the desired rate of m-commerce adoption and therefore readiness. These findings are seen to be in contrast of m-commerce readiness in Sudan’s neighbouring eastern and central African countries such as Rwanda, Kenya and Ethiopia.

Original languageEnglish
Title of host publicationMobile and Wireless Technology 2018 - International Conference on Mobile and Wireless Technology ICMWT 2018
EditorsKuinam J. Kim, Hyuncheol Kim
PublisherSpringer Verlag
Number of pages10
ISBN (Print)9789811310584
Publication statusPublished - 2019
EventInternational Conference on Mobile and Wireless Technology, ICMWT 2018 - Kowloon, Hong Kong
Duration: 25 Jun 201827 Jun 2018

Publication series

NameLecture Notes in Electrical Engineering
ISSN (Print)1876-1100
ISSN (Electronic)1876-1119


ConferenceInternational Conference on Mobile and Wireless Technology, ICMWT 2018
Country/TerritoryHong Kong


  • Information security
  • M-commerce
  • Security risk
  • Sudan
  • Sudanese public sector
  • Trust

ASJC Scopus subject areas

  • Industrial and Manufacturing Engineering


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