ON TRANSFORMING A TRADITIONAL ORGANISATIONAL CULTURE TO MEET THE NEEDS OF A GLOBAL BUSINESS

This study highlights the challenges that a traditional organizational culture faces in terms of its adaptation in the context of contemporary business models and globalisation trends. In our attempt to answer the question – Can a traditional organizational culture and global business coexist? – the constructs as research and innovation, teamwork, decision-making, risk taking, market orientation, and adaptation of organisational culture, are included in the methodological framework. A case study of Montenegro as a developing country in Southeastern Europe was used as a research method. Firstly, a desk review of relevant secondary literature sources related to organisational culture, in general and in the context of globalisation, was carried out. Secondly, the impact of globalisation and international business on the traditional organisational culture in the developing environment, was investigated using a survey as a data collection method.