Nurturing a learning organization in construction: A focus on strategic shift, organizational transformation, customer orientation and quality centered learning

The construction industry resides in a period of intense introspection as it seeks to improve its performance and productivity. Yet, yielding such improvements requires each individual organization to adopt a customer value strategy that enables organizational learning to become an integral part of an organization's fabric. This paper reviews the elements of a learning organization within the context of the construction environment. A conceptual framework that can provide managers with a better understanding of how a learning organization in construction can be nurtured is presented. Embodied within this framework are factors such as strategic shift, organization transformation, customer orientation and quality centered learning. The paper concludes by suggesting that the key success factor for each individual organization may no longer be a matter of size or the number of assets, but the amount and quality of experience it can apply and manage.