Navigating on the key drivers for a transition to a green economy: Evidence from women entrepreneurs in South Africa

This research aims to determine how women entrepreneurs engaged in green entrepreneurship can help build a green economy in South Africa. The study was conducted using a non-probability conveniently selected sample of women green entrepreneurs operating in Gauteng Province, South Africa. A qualitative approach was followed involving semi-structured face to face interviews and focus groups with the selected participants. The collected data were analysed using thematic analysis. After the thematic analysis, four themes (drivers) for a Transition to a Green Economy emerged, which are green entrepreneurship education, the need for financial resources, green women entrepreneurs networking programmes and implementation for new green policies. The findings of the study will assist determine how women entrepreneurs work and engage in the green sector. Furthermore, this research makes a valuable contribution towards creating new knowledge in the green entrepreneurship sector by comprehending how women can help build a greener economy in South Africa.