Abstract
Creativity must be turned into innovation that adds value and leads to strategic action. Innovation is often associated with Silicon Valley, expensive research and development departments, and expensive commercialization that primarily benefits a small portion of the world's population. A small portion of the world's population working together to solve wicked green problems is not enough either. Green creativity and eco-innovation are necessary to help solve green problems by making products and services available and affordable to the masses.
Original language | English |
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Publisher | IGI Global |
Number of pages | 405 |
ISBN (Electronic) | 9781668463680 |
ISBN (Print) | 9781668463666 |
DOIs | |
Publication status | Published - 1 May 2023 |
ASJC Scopus subject areas
- General Engineering
- General Environmental Science