Modelling green customer loyalty and positive word of mouth: Can environmental knowledge make the difference in an emerging market?

Paul Blaise Issock Issock, Mercy Mpinganjira, Mornay Roberts-Lombard

Research output: Contribution to journal › Article › peer-review

48 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Modelling green customer loyalty and positive word of mouth: Can environmental knowledge make the difference in an emerging market?'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance

Keyphrases

Psychology