Mobile app usage as a dynamic capability in nigerian start-ups

Adebowale Owoseni; Hossana Twinomurinzi

doi:10.1109/ISTAFRICA.2016.7530637

Mobile app usage as a dynamic capability in nigerian start-ups

Adebowale Owoseni
, Hossana Twinomurinzi

University of South Africa

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

6 Citations (Scopus)

Abstract

This paper presents the outcome of a preliminary investigation into the use of mobile apps as a dynamic capability tool by start-up entrepreneurs. 19 business start-ups in Lagos Nigeria were involved in this study, with average enterprise age of 11.5 months in service industry. After strategic use of customized mobile app for 12 weeks, it was observed that average profit, customer-base and staffing increased considerably; affirming the potential of mobile apps at strategically positioning business to meet customer needs, spurring creativity and helping business owners assume multiple roles in the business. The result positively suggests that strategic use of mobile apps has potentials of helping start-ups grow through existence to survival and success.

Original language	English
Title of host publication	2016 IST-Africa Conference, IST-Africa 2016
Publisher	Institute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)	9781905824557
DOIs	https://doi.org/10.1109/ISTAFRICA.2016.7530637
Publication status	Published - 2 Aug 2016
Externally published	Yes
Event	2016 IST-Africa Conference, IST-Africa 2016 - Durban, South Africa Duration: 11 May 2016 → 13 May 2016

Publication series

Name	2016 IST-Africa Conference, IST-Africa 2016

Conference

Conference	2016 IST-Africa Conference, IST-Africa 2016
Country/Territory	South Africa
City	Durban
Period	11/05/16 → 13/05/16

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 17 Partnerships for the Goals

Keywords

Mobile technology
business growth
business start-ups
dynamic capability
entrepreneurs
innovation
mobile app
small and medium enterprise (SME)
small business

ASJC Scopus subject areas

Sociology and Political Science
Computer Networks and Communications
Communication

Access to Document

10.1109/ISTAFRICA.2016.7530637

Cite this

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title = "Mobile app usage as a dynamic capability in nigerian start-ups",

abstract = "This paper presents the outcome of a preliminary investigation into the use of mobile apps as a dynamic capability tool by start-up entrepreneurs. 19 business start-ups in Lagos Nigeria were involved in this study, with average enterprise age of 11.5 months in service industry. After strategic use of customized mobile app for 12 weeks, it was observed that average profit, customer-base and staffing increased considerably; affirming the potential of mobile apps at strategically positioning business to meet customer needs, spurring creativity and helping business owners assume multiple roles in the business. The result positively suggests that strategic use of mobile apps has potentials of helping start-ups grow through existence to survival and success.",

keywords = "Mobile technology, business growth, business start-ups, dynamic capability, entrepreneurs, innovation, mobile app, small and medium enterprise (SME), small business",

author = "Adebowale Owoseni and Hossana Twinomurinzi",

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doi = "10.1109/ISTAFRICA.2016.7530637",

language = "English",

series = "2016 IST-Africa Conference, IST-Africa 2016",

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}

Owoseni, A & Twinomurinzi, H 2016, Mobile app usage as a dynamic capability in nigerian start-ups. in 2016 IST-Africa Conference, IST-Africa 2016., 7530637, 2016 IST-Africa Conference, IST-Africa 2016, Institute of Electrical and Electronics Engineers Inc., 2016 IST-Africa Conference, IST-Africa 2016, Durban, South Africa, 11/05/16. https://doi.org/10.1109/ISTAFRICA.2016.7530637

Mobile app usage as a dynamic capability in nigerian start-ups. / Owoseni, Adebowale; Twinomurinzi, Hossana.
2016 IST-Africa Conference, IST-Africa 2016. Institute of Electrical and Electronics Engineers Inc., 2016. 7530637 (2016 IST-Africa Conference, IST-Africa 2016).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AB - This paper presents the outcome of a preliminary investigation into the use of mobile apps as a dynamic capability tool by start-up entrepreneurs. 19 business start-ups in Lagos Nigeria were involved in this study, with average enterprise age of 11.5 months in service industry. After strategic use of customized mobile app for 12 weeks, it was observed that average profit, customer-base and staffing increased considerably; affirming the potential of mobile apps at strategically positioning business to meet customer needs, spurring creativity and helping business owners assume multiple roles in the business. The result positively suggests that strategic use of mobile apps has potentials of helping start-ups grow through existence to survival and success.

KW - Mobile technology

KW - business growth

KW - business start-ups

KW - dynamic capability

KW - entrepreneurs

KW - innovation

KW - mobile app

KW - small and medium enterprise (SME)

KW - small business

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DO - 10.1109/ISTAFRICA.2016.7530637

M3 - Conference contribution

AN - SCOPUS:84985982535

T3 - 2016 IST-Africa Conference, IST-Africa 2016

BT - 2016 IST-Africa Conference, IST-Africa 2016

PB - Institute of Electrical and Electronics Engineers Inc.

T2 - 2016 IST-Africa Conference, IST-Africa 2016

Y2 - 11 May 2016 through 13 May 2016

ER -

Mobile app usage as a dynamic capability in nigerian start-ups

Abstract

Publication series

Conference

UN SDGs

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this