MICE Tourism Policy and Strategy Responses in Managing the Impact of COVID-19 Pandemic

Refiloe Julia Lekgau; Tembi Maloney Tichaawa

doi:10.46222/AJHTL.19770720.206

MICE Tourism Policy and Strategy Responses in Managing the Impact of COVID-19 Pandemic

University of Johannesburg

Research output: Contribution to journal › Article › peer-review

6 Citations (Scopus)

Abstract

The current study explores the policy and strategy responses deployed by South African MICE (meetings, incentives, conferences, and exhibition) tourism governing bodies and industry associations in managing the impact of COVID-19 on the industry. Following a qualitative approach, interviews were held with representatives of the MICE sector, including industry, association, and government representatives. The results show that while financial assistance had been the initial policy response, the inconsistencies with the temporary relief funds (TERS) had been a challenge for members of the MICE industry. Also, the MICE tourism bodies had to realign their key policies to the industry's transition to virtual and hybrid events. Further, transformation within MICE tourism has been a central focus in rebuilding tourism post-COVID-19.

Original language	English
Pages (from-to)	1997-2012
Number of pages	16
Journal	African Journal of Hospitality, Tourism and Leisure
Volume	10
Issue number	6
DOIs	https://doi.org/10.46222/AJHTL.19770720.206
Publication status	Published - 2021
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Keywords

Covid-19
Mice tourism
Policy responses
South africa

ASJC Scopus subject areas

Geography, Planning and Development
Tourism, Leisure and Hospitality Management

Access to Document

10.46222/AJHTL.19770720.206

Cite this

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title = "MICE Tourism Policy and Strategy Responses in Managing the Impact of COVID-19 Pandemic",

abstract = "The current study explores the policy and strategy responses deployed by South African MICE (meetings, incentives, conferences, and exhibition) tourism governing bodies and industry associations in managing the impact of COVID-19 on the industry. Following a qualitative approach, interviews were held with representatives of the MICE sector, including industry, association, and government representatives. The results show that while financial assistance had been the initial policy response, the inconsistencies with the temporary relief funds (TERS) had been a challenge for members of the MICE industry. Also, the MICE tourism bodies had to realign their key policies to the industry's transition to virtual and hybrid events. Further, transformation within MICE tourism has been a central focus in rebuilding tourism post-COVID-19.",

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language = "English",

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AU - Tichaawa, Tembi Maloney

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AB - The current study explores the policy and strategy responses deployed by South African MICE (meetings, incentives, conferences, and exhibition) tourism governing bodies and industry associations in managing the impact of COVID-19 on the industry. Following a qualitative approach, interviews were held with representatives of the MICE sector, including industry, association, and government representatives. The results show that while financial assistance had been the initial policy response, the inconsistencies with the temporary relief funds (TERS) had been a challenge for members of the MICE industry. Also, the MICE tourism bodies had to realign their key policies to the industry's transition to virtual and hybrid events. Further, transformation within MICE tourism has been a central focus in rebuilding tourism post-COVID-19.

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KW - Mice tourism

KW - Policy responses

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MICE Tourism Policy and Strategy Responses in Managing the Impact of COVID-19 Pandemic

Abstract

UN SDGs

Keywords

ASJC Scopus subject areas

Access to Document

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